Topic: Dallas, TX
Message:
This position is at the company HQ in Grand Prairie, TX (DFW Area). Base up to $200K, plus 30% Bonus. CPG and/or retail experience a must. Local candidates only. Candidates should reach out to the recruiter, and feel free to use my name(Darin Patrizi):
Jude Rosenberg
Senior Research Associate
D +1.347.328.3073
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Senior Director, Business Unit Finance
Plano Synergy
acertitude.com
2101 Cedar Springs Road 3
Suite 1050
Dallas, TX 75201
USA
Company description
Plano Synergy is built upon a foundation of unrelenting passion for the outdoors. It’s the very same
passion they share with their customers, and why each and every product within their family of trusted,
high-performance brands is carefully conceived, designed and manufactured to elevate the outdoors
experience. No matter how advanced or basic the need, Plano Synergy delivers hunters, anglers and
outdoor lifestyle enthusiasts the specific products that maximize the satisfaction earned from a day—or
a lifetime of seasons—in the field or on the water.
The Plano Synergy family of premier, category-leading brands includes Ameristep blinds; Avian-X
decoys; Barnett crossbows; BloodSport arrows and archery products; Evolved deer feed; Flextone game
calls; Frabill fishing products and accessories; GroundEFX metal detectors; Halo Optics rangefinders; No
Limit Archery; Plano tackle and gear protection cases; Tenzing backpacks and gear; Wildgame
Innovations feeds, seeds and attractants; and Zink calls. With hundreds of its products manufactured in
the USA, supported by overseas capacity, Plano Synergy reaches its passionate consumer base primarily
via a wholesale distribution network that includes such major sporting goods and outdoor sports retailers
as Cabela’s, Bass Pro Shops, Dick’s, Academy, and WalMart, among many others, and a vast array of
smaller, specialty shops.
From its inception as a compilation of products and brands, to the merger of Plano Molding and
Synergy Holdings, Inc., to the investment in the company by the Ontario Teacher’s Pension Plan with
approximately $28B invested in its private capital portfolio companies, Plano Synergy now faces a
period of unprecedented opportunity. The recent appointment of CEO David Dudick, a long-time
General Mills executive, has established an even greater sense of focus on, and optimism toward, the
future.
Culture
Many of Plano Synergy’s employees are passionate hunters and anglers who—like their customers—
realize that the outdoor experience extends beyond what is brought home at the end of the day. The
team wins when their customers win, and they measure that success through the creation of cherished
outdoor experiences. Their highly talented team is driven by an unrelenting pursuit for transformational
innovation, resulting in products that deliver less worry and more joy—all day, every day.
The organization values forward thinking, innovative leaders who have a sense of urgency and passion
for taking care of their customers. Success will require one to be nimble and adept at change. The work
environment is very casual, even laid back, yet urgent.
Position description
The Senior Director, Business Unit Finance will have overall fiscal responsibility for the Synergy Outdoor
grouping of brands, supported from the Grand Prairie, Texas location. This is a hands on leadership role,
driving the business to exceed revenue, margin, and EBITDA expectations in a multi-site, multi-channel,
SKU intensive, branded consumer goods environment.
In addition to managing the core finance, operational accounting, and control activities of the business
unit, the Sr. Director will play a strategic role in the overall management of the business by ensuring
coordination, and alignment of focus, across all functional areas, including Sales and Operations. The Sr.
Director will have direct responsibility for P&L management, accounting and reporting, cost accounting,
financial forecasting and analysis, audit and control, receivables, and inventory management. This leader
will also play a critical role in partnering with senior leadership in strategic and operational decision making,
and will manage a team through challenging periods, such as budget, forecast, and closing.
Key relationships
Reports to: Chief Financial Officer
Peers: Director of Accounting, and functional leaders in Sales, Marketing, IT, HR, and Operations
Direct Reports: Controllers, and various other finance managers
Key accountabilities, responsibilities & expectations
Drive P&L and balance sheet performance via proactive financial leadership; drive efforts to
evaluate and preemptively redirect operating outcomes in order to maximize results.
Drive business unit growth and profitability via financial and operational planning, forecasting,
measurement, review, and analysis.
Ensure budgets are collaboratively developed, communicated, and met or exceeded.
Provide close oversight to expense budgets, costs and inventory.
Work with executive colleagues to formulate and monitor the financial impact of business initiatives.
Develop processes to improve predictability and forecast accuracy to eliminate surprises.
Evaluate new business and revenue opportunities.
Provide insight into cost drivers and profitability (customer, brand and channel segmentation).
Provide business unit financial controls, including maintenance of the general ledger, accounts
payable, accounts receivable, and payroll.
Direct and oversee the consolidation and preparation of all financial reporting in accordance with
generally accepted accounting practices (GAAP).
Document and maintain financial and accounting controls and standards, and ensure complete and
accurate supporting information for all financial transactions.
In cooperation with senior management, lead the organization’s annual operating planning process,
long-range planning process and monthly rolling forecast.
Along with Operations, Supply Chain and Sales, manage inventory levels to maximize cash flow.
Develop and implement policies and procedures to ensure that personnel and financial information
is secure and stored in compliance with current legislation.
Liaise with the Corporate Finance and/or Audit Committee, as appropriate.
Candidate specification
Essential qualifications
10+ years of demonstrated success as an experienced leader and financial executive for a multisite,
$100M plus consumer products/manufacturing/retail organization, or business unit thereof.
Experience in operational financial management and inventory management.
Experience with practices of big retailers (e.g., chargebacks, incentives, rebates, etc.).
Bachelor’s degree in Finance, Accounting or Business required. MBA and/or CPA desirable.
Previous experience in a Big 4 public accounting firm is preferred.
This is a hands-on leadership role which will require the successful incumbent to have highly
developed personal computer, spreadsheet, and data management capability.
Ideal candidate profile
Exceptional communication and interpersonal skills, and an ability to work credibly with all levels of
staff and other functional departments, to manage the flow of information and provide coordination
across multiple functions.
Business acumen, strength of leadership, and personal gravitas to earn and command respect
across the organization.
Analytical leader who motivates resources to create systems and procedures that increase
transparency, deliver efficiency, and drive improvements in operating performance.
Executive experienced in achieving growth objectives by developing and implementing strategic and
tactical initiatives as part of a collaborative management team.
A successful track record in setting priorities; keen organizational and problem-solving skills which
support and enable sound decision-making.
Energetic, highly motivated, with an inquiring mind and a passion for excellence and innovation in
pursuit of business growth and success.
Must be able to handle ambiguity, set priorities, and sort the “chaff from the grain”.
Resourcefulness; passionately finds ways over, around, or through barriers to success.
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